This privacy policy (“Privacy Policy” or “Policy”) explains how Penske and its subsidiaries and affiliates, which are set forth below (collectively, “PMC”, “We” and “Us”) process information on our websites, our digital applications, online stores for PMC events, or in connection with subscriptions.
The Information We Collect
We obtain information from or about you when you use our Services. The information we collect and the purposes for which we use depends on the specific Services you use and how you interact with PMC. For example, we collect the information you provide when you enter a contest, complete a survey, participate in a reader panel, register for a part of our Services or an event, make a purchase, request a refund, participate in our social networking features, subscribe to our Publications, or send us an email or feedback. If you post material to any forums or our social networking features or other community boards offered on our Services, such materials will be collected and some information, including your posted pseudonym, may be publicly available for others to view.
We, or our service providers on our behalf, may collect the following information about you or your use of the Services:
Information You Provide to Us:
- Registration or Contact Information such as e-mail address, name, phone number, and address.
- Customer service information such as questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries or voice recordings of your interactions with customer care
- Demographic, statistical and interest information such as interests, lifestyle information, hobbies, health and wellness information, your age, date of birth, gender, income and other personal finance information, sexual orientation, and race or ethnicity* (to the extent permitted by and in accordance with applicable law. You may provide this information in connection with registering for the Services or events, participating in surveys on the Services, or other opportunities to provide profile or interest information.
- Event or Experience Information, in addition to registration and demographic or interest information, information required for event attendance, including health* (depending on the event and public health recommendations and/or requirements) and safety information, driver’s license or passport information (as required for driving eligibility or in connection with travel for events or experiences) or information that you can volunteer in connection with an event.
- Financial and transactional information such as order information, billing information, and credit or debit card number or payment account information (processed by our payment processors), verification number, and expiration date, to process payments and information about your transactions and purchases with us
- Employment or Education Information when you register for events or do business with us such as education history, employment experience, business contact information, and union or guild membership.
- User-generated content such as comments on articles, photos, videos, audio, any information you submit in public forums or message boards, reviews and feedback or testimonials you provide about our Services
- Research or survey information (including contact information and user generated content) collected if you participate in a survey. Surveys are voluntary and may request information any of the demographic, statistical and interest information above, in addition to product ownership, purchase history or intentions, political views, religion, and union or guild membership.* w. In some circumstances, our surveys are embedded on our Services and your responses are associated with your other information including device identifiers or cookies and contact information (to the extent we have such information).
- Sweepstakes information (including contact information and user generated content collected if you participate in a sweepstakes or contest, including information needed for you to participate and information required to fulfill your prize. For prizes over a certain value, we may collect social security number for tax purposes.
- Contact Information about others, (including personal identifiers) such as name and mailing address to send a gift or use our send-to-a-friend functionality. If you use send-to-a-friend on our Services, your email address may be included in the communication sent to your friend.
- Social media information (which may include contact information, photos, location, user generated content, demographic information) if you link your account or access the Services through a third-party connection or log-in, we may have access to any information you provide to that social network depending on your privacy settings such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, WordPress, and Twitter)
- Other information You Choose to Provide directly to PMC in connection with your use of the Services
Information We Collect Automatically:
- Device information and identifiers such as IP address; time zones, browser type and language; operating system; ISP provider; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers
- Internet network and device activity data such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, products, goods or services viewed, forms you complete or partially complete, search terms, uploads or downloads, the URL that referred you to our Services, the web sites you visit after this web site; if you share our content to social media platforms; and other web usage activity and data logged by our web servers, whether you open an email and your interaction with email content, access times, error logs, and other similar information. See “Cookies and Other Tracking Technologies” below for more information about how we collect and use this information.
- Geolocation information such as country, city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation; time zones; and precise geolocation information from GPS-based functionality on your mobile devices, with your permission in accordance with your mobile device settings*
Information from Third Parties:
We may also collect the information outlined above (except “Other Information You Choose to Provide”), such as contact information, demographic and interest information listed above, social media information, as well as product ownership, purchase history, political views, religion, union or guild membership, and professional information (such as your title and employer) from other sources such as public and commercial data sources, affiliates, entities providing conferences and other events, marketers, social media networks, third party advertising partners in accordance with your privacy preferences on such services, and partners such as those providing surveys or operating sweepstakes for or with us. We use this information to update, validate or supplement the information that you provide or we collect automatically, to target our communications so that we can inform you of products, services and offers that may be of interest, and for internal research, analytics and improvement of our Services. If other users of the Services provide information about you, such as your name and mailing address, including to send a gift or to use our send-to-a-friend functionality, we collect that information from such users.
*Please note: certain information such as precise location, health data, union membership, race or ethnicity information is considered “sensitive” under certain laws. For certain jurisdictions, we do not process data that is considered sensitive. For others, if we process information that is deemed sensitive under applicable law, we do so as permitted by and in accordance with applicable legal requirements.
How We Use the Information We Collect
Depending on the Services you use and how you use them, We, or Our service providers, may use your information to:
- Provide the Services you request, including to maintain and service your account, by:
- Processing and fulfilling your transactions
- Maintaining and servicing your account
- Sending communications that you have requested
- Administering your entries into sweepstakes, contests, promotions, or surveys
- Providing community features and post your content
- Communicate with You & Provide Customer Service to Provide the Services, including through:
- Transactional or service communications, such as to notify you when you have won one of our contests or sweepstakes or other promotions, when we make changes to subscriber agreements, to send you an email newsletter, process refund requests, or to contact you about your account
- Responses to your requests for information
- Customer service and technical support
- Personalize your experience to Provide the Services, by:
- Customizing certain features of the Services
- Delivering relevant content and to provide you with an enhanced experience based on your activities and interests
- Sending you personalized newsletters, surveys, and information about products, services and promotions offered by us, our partners, and other organizations with which we work
- Customizing the advertising on the Services based on your activities and interests
- Creating and updating inferences about you and audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps
- Conducting cross-device tracking by using information such as IP addresses and unique mobile device identifiers to identify the same unique users across multiple browsers or devices (such as smartphones or tablets), in order to save your preferences across devices and analyze usage of the Service
- Use inferences about your preferences and interests for any and all of the above purposes
- Republish Information You Provide on the Services, by:
- Pursuant to our Terms of Use, using and editing information submitted by you in response to opportunities provided on the Services, which you provide to us through emails, blogs, forums, in response to polls, or through any other user generated submission, for editorial purposes, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication in the Publications, and in trade media, and advertising
- Improve the Services and develop new services, by:
- Engaging in analysis, research, and reports to better understand how you use the Services, so we can improve them and develop new services
- Our Marketing and Third-Party Marketing and Advertising Purposes, by:
- Sending you newsletters, promotional emails, surveys and information about products, services and promotions offered by us, our partners, and other organizations with which we work
- Customizing content and advertising that we or our third-party partners deliver on the Services (e.g., targeted third-party advertising)
- Creating and updating inferences about you and audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps
- We may combine the information we collect about you, including from third parties, and conduct cross-device tracking for the marketing and advertising purposes above
- Bug detection and error reporting, including to understand and resolve technical issues, app crashes and other issues being reported
- Audit consumer interactions on the Services including to measure the placement, frequency, efficacy and compliance of advertising and ad impressions
- Security, Fraud, and Legal Compliance, including by detecting, protecting against, and prosecuting security incidents, fraud, and illegal activity including to:
- Monitor, prevent, and detect fraud, such as through verifying your identity
- Combat spam or other malware or security risks
- Monitor, enforce, and improve the security of our Services
- Comply with any applicable procedures, laws, and regulations, subpoenas, governmental requests or legal process, or in connection with a legal investigation, if in our good faith opinion such is required or permitted by law
- Establish, exercise, or defend our legal rights (e.g., to enforce compliance with our Terms of Use, Privacy Policies, or other contracts or legal rights)
- Protect or defend our Services, users, or others
- Aggregate and/or De-Identified Information. We may aggregate or anonymize information and/or de-identify any information collected through the Services so that such information can no longer reasonably be linked to you or your device (such information, “Aggregate/De-Identified Information”). We may use and disclose this Aggregate/De-Identified Information for any purpose permitted under the law.